TikTok and Teen Drug Use: How Viral Trends Shape Perception

TikTok has exploded in popularity among young people. But along with dance memes and comedy skits, the social media platform is rife with videos depicting drug use among teens in a surprisingly casual light. Scrolling through the “For You” page, it’s easy to find clips of teens experimenting with alcoholic beverages, misusing medicines, or showing off vaping tricks.

Viral Content as the “New Normal”

TikTok’s algorithm delivers content based on user behavior. A teen who engages with videos about cannabis or alcohol might quickly find their feed full of similar posts. Repetition desensitizes in real time. Content that once seemed shocking soon feels normal, especially when portrayed as humorous or relatable.

These videos rarely show outcomes like hangovers, arrests, or overdoses. Instead, they promote a filtered, upbeat version of reality that minimizes harm, spreading misinformation about prescription drugs, alcoholic beverages, and even illegal drugs.

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Viral Trends That Normalize Substance Use

Here are a few troubling TikTok trends that have circulated widely:

The Benadryl Challenge

One of the most dangerous trends encourages teens to take excessive amounts of Benadryl to hallucinate. In 2023, a 13-year-old boy in Ohio died after attempting this challenge. The videos that inspired him made it look like a thrill, not a medical emergency.

DIY Highs

The “Nutmeg Challenge” encouraged teens to consume large amounts of the spice for a psychedelic effect. Nutmeg in high doses is toxic, leading to confusion, heart palpitations, and lasting damage. Yet the challenge gained traction, often presented as a weird experiment rather than a serious risk.

BORGs (Blackout Rage Gallons)

Popular among college students, BORGs involve mixing vodka, water, and flavor enhancers into gallon jugs. Despite claims that these drinks are “safer” because they include electrolytes, they often contain the equivalent of 16+ shots of alcohol. One TikTok-fueled BORG party led to 28 students being hospitalized for alcohol poisoning.

Vaping Videos

Teens frequently post vaping tricks and brand endorsements, portraying vaping as trendy and harmless. The health risks, addiction potential, and legal issues are rarely mentioned.

Hashtags Like #TripTok and #SniffTok

Under these tags, users share experiences and skits related to cannabis, ketamine, or even prescription drug misuse. These videos often present drug use as funny or bonding, downplaying or ignoring risks.

How Misinformation and Peer Pressure Work Online

Many teens know about the dangers of drugs. But TikTok’s content makes those dangers feel distant. When someone scrolls through dozens of upbeat videos about drinking or smoking weed, they start to see it as normal, even expected.

The problem is what’s missing. Teens aren’t seeing detox, withdrawal, or ER visits. They’re not seeing the ramifications of full-blown addiction. This selective portrayal of reality can mislead teens into thinking drugs are safe in moderation—or even that they’re a social necessity.

Negative peer pressure plays a huge role. On TikTok, popularity is measured in views and likes. When risky behavior goes viral, it sends a signal: this is what gets attention. That kind of social validation influences behavior, especially among teens who may already feel isolated, stressed, or insecure.

For teens with existing risk factors like mental health challenges or family trauma, TikTok’s messaging can be especially harmful. A funny video about getting high may reinforce the idea that substances are a solution to deeper problems.

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Real-World Consequences

While not every teen who sees drug-related TikTok videos will try them, these trends have had clear offline impacts:

The content teens consume online contributes to risky decisions offline—and in some cases, tragically fatal ones. Drugs like opioids are a public health crisis

How Parents Can Respond

TikTok isn’t going away. Instead of panic, parents can focus on education, dialogue, and boundaries.

1. Talk Without Judgment

Ask your teen what they’re watching and how they feel about it. Share what you’ve seen, too. Rather than lectures, aim for conversations. The goal is open communication, not control. Tell them they can talk to you about anything, especially if they’re feeling pressured or confused about what they see online.

2. Promote Critical Thinking

Help your teen understand that not everything online is true. Discuss how videos can be staged, edited, or only show part of a story. Encourage them to ask: “What’s missing here? What might have happened after this video ended?”

3. Monitor and Support Without Spying

Keep tabs on what your teen is exposed to—without invading their privacy. If you’re not already connected on TikTok, ask to see the kinds of accounts they follow. Teens with engaged, supportive parents are less likely to try alcohol and marijuana or experiment with drugs in secret. Staying aware is critical for your family safety as well as growing public health effort to reduce digital exposure to risky behaviors.

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4. Address the Underlying Why

Talk about why teens might want to use substances. Boredom, social anxiety, or emotional pain are all common motivators. If your teen is dealing with mental health challenges, make sure they know there are safer ways to cope.

5. Share Real-Life Consequences

Without fearmongering, talk about the actual risks. Mention overdose deaths tied to fake pills. Bring up the students hospitalized from BORGs. Let them know that what happens online doesn’t always stay there—and that bad decisions can carry real world costs.

6. Encourage Healthier Content

Not all of TikTok is harmful. Some creators promote sobriety, mental wellness, and honest discussions about drug recovery. Help your teen find and follow accounts that reflect positive values.

A Shared Responsibility

TikTok’s influence on young adults isn’t going away. But it doesn’t have to lead to harm. With informed parenting, open communication, and strong critical thinking, teens can learn to question what they see and resist harmful trends.

The key is staying involved. Don’t assume your teen knows better. Talk to them, ask questions, watch a video together, and unpack it. That small investment of time can prevent big problems down the road.

And if your teen is already struggling—or if you suspect substance use is becoming a problem—don’t wait to get help. The risks are too high, and the stakes are too real to go it alone.

Where to Turn for Help

If your teen is already struggling with substance use or mental health challenges, don’t wait. Reach out for help. Professional support can make all the difference in preventing a temporary mistake from becoming a long-term crisis.

More Than Rehab offers evidence-based treatment and resources tailored for teens, young adults, and families facing challenges related to substance use. Visit More Than Rehab to speak with a caring team that understands the pressures today’s youth face—and how to turn things around before it’s too late.

888-249-2191

How Climate Anxiety & Eco-Grief Are Driving Substance Use in Younger Generations

Young people today are growing up in a world filled with uncertainty. Climate change is no longer a distant threat—it’s a reality shaping their present and future. They see rising temperatures, extreme weather, and environmental destruction happening in real-time. Every day, they are bombarded with news about wildfires, floods, and species extinction. Social media amplifies these concerns, making it impossible to ignore the crisis.

For many, the reality of global warming feels overwhelming. The constant fear of what’s coming next can turn into sadness, hopelessness, or despair. And these emotions affect daily life, relationships, and mental health. Some people experience panic attacks. Others struggle with motivation, feeling like their efforts won’t make a difference. And for many, the weight of climate anxiety pushes them toward unhealthy coping mechanisms—like alcohol or illegal drugs.

Substance use disorders are on the rise, and public health experts are starting to see a link. When young people feel powerless about the future, they may look for anything that offers relief. But the more they rely on substances to escape, the harder it becomes to face reality without them.

What Is Climate Anxiety?

Climate anxiety is the chronic fear, worry, or distress about climate change and its effects on the planet and future generations. It’s a growing mental health concern, especially among young adults who feel the weight of environmental destruction, extreme weather events, and political inaction.

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Young adults experiencing climate anxiety often struggle with:

What Is Eco-Grief?

Eco-grief, or ecological grief, is the deep sadness and mourning people feel when they witness or anticipate environmental destruction. Unlike climate anxiety, which is rooted in fear of the future, eco-grief is often tied to a current loss—whether it’s the extinction of species, the destruction of forests, or the disappearance of places that once felt like home.

The Link Between Climate Anxiety and Alcohol Abuse

Alcohol is one of the most commonly used substances for stress relief. Many young adults drink to cope with climate-related anxiety, even if they have never had issues with substance use before. What starts as an occasional drink to relax can quickly turn into a cycle. The more alcohol is used as a coping mechanism, the harder it becomes to manage emotions without it. This increases the risk of alcohol abuse and dependency, making it even more difficult to address the underlying anxiety.

The Rise of Illegal Drug Use

Some young adults turn to illegal drugs as a way to deal with their emotions. Marijuana, psychedelics, and opioids are often used to either escape reality or explore feelings related to climate change. Psychedelics, in particular, have gained popularity among those looking for deeper emotional insights. However, self-medicating is risky. It can lead to addiction, worsen mental health problems, and create long-term consequences that are difficult to reverse.

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Most young adults abuse drugs to:

Escape Reality

Climate anxiety is different from other types of stress because it doesn’t have a clear resolution. Unlike personal losses, where grief eventually settles, climate change is an ongoing crisis. The uncertainty of whether things will improve or worsen can feel overwhelming. For some young adults, alcohol or drugs offer a temporary way to escape the relentless worry about the planet’s future.

Numb the Fear

Substances like alcohol and drugs can dull intense emotions. After drinking or using certain substances, fear and anxiety may seem distant, at least for a while. This temporary relief makes it tempting to keep using them to cope. But over time, this pattern can turn into dependence. Instead of addressing climate anxiety in healthy ways, young adults may start relying on substances to manage stress, leading to substance use disorders.

A Form of Rebellion

Some young adults see substance use as an act of defiance. If they believe that governments and corporations are failing to protect the planet, they might wonder, “Why should I care about my health?” This mindset can lead to risky behaviors, including excessive drinking or experimenting with illegal drugs. While it may feel like taking control at the moment, this kind of self-destructive response can lead to long-term mental health struggles and addiction.

The Social Media Impact on Eco-Anxiety

Social media raises awareness about environmental issues and fuels climate anxiety. Platforms like Twitter, Instagram, and TikTok constantly expose young adults to:

Healthier Ways to Manage Climate Anxiety

If you struggle with climate anxiety, you don’t have to turn to substances. Here are healthier coping strategies:

1. Find a Support System

Talk to friends, family, or a therapist who understands your concerns. Join support groups focused on mental health and environmental action.

2. Take Meaningful Action

Feeling powerless? Channel your energy into positive change:

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3. Set Boundaries with Social Media

Social media fuels eco-anxiety. Limit your exposure to negative news and follow accounts that promote climate solutions instead of just problems.

4. Practice Mindfulness and Stress Reduction

Calm your mind with:

5. Seek Professional Help if Needed

If climate anxiety is leading to substance use, professional help is available. Many mental health professionals specialize in eco-anxiety and can provide personalized coping skills.

You Are Not Alone

Climate anxiety is real, and it affects people around the world. It is okay to feel worried about global warming and the future. But you don’t have to face it alone, and you don’t need substances to cope.

Instead, focus on healthy coping skills, support groups, and positive action. You are part of a generation that cares deeply about the planet; your voice and actions matter. But it's essential to take care of your mental health so you can stay strong in the fight for a better future.

Drug rehabilitation facilities like More Than Rehab now offer therapies specifically designed to address climate anxiety and eco-grief. These programs recognize the connection between environmental distress and substance use, providing support for both addiction and mental health struggles.

If climate anxiety is affecting your well-being, reach out to MTR today. Help is available, and recovery starts with the proper support.

 888-249-2191

What Emojis Are Kids Using to Buy & Sell Drugs?

When it comes to kids and drug use, there is a lot that parents need to be on the lookout for. Unfortunately, new research suggests that kids are now turning to slang terms and emojis to hide illicit drug use from their parents and the authorities. These covert techniques make it more difficult for adults to detect suspicious behavior, leaving kids at greater risk of addiction and negative consequences.

At the heart of this shift in communication is the rise of smartphone technology. Kids are constantly using emojis, texting slang terms, and engaging in other forms of digital communication on their mobile devices. But while these behaviors were once harmless ways of expressing themselves or staying connected with peers, they can now be used as a smokescreen for illicit drug use.

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With the young ones using coded language or emojis to reference drugs when communicating online, it's much more difficult for parents to recognize troubling behavior. But luckily, the Drug Enforcement Administration (DEA) has shared a reference guide to give parents, educators, caregivers, and other influencers a better sense of how young people are using emojis in conjunction with illicit drugs.

According to the DEA, the coded language benefits drug dealers and youngsters seeking drugs. On the one hand, it protects the dealers from getting caught or detected. On the other, it allows minors to buy drugs without their parents or guardians knowing, as the emojis often seem harmless to an untrained eye. The secret codes and emojis also bypass law enforcement's monitoring of certain websites and social media platforms where illegal substances are bought and sold.

Emoji Drug Code: Decoded - A Look Into the DEA's Emoji Chart

Social media has long been a place where illegal drugs are sold. But in recent years, law enforcement agencies have begun to notice the new ways people use emojis to buy and sell drugs.

To share information, the Drug Enforcement Administration (DEA) offers this reference guide that decodes the meanings behind some of the most popular emojis used in conjunction with illegal drugs.

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Fake Prescription Drug Examples

Minors and dealers use these emojis to refer to the following fake prescription drugs:

 

Dealer Signals Examples

Drug dealers also have a secret code explaining how the drugs in question may be delivered. For example, they may use a gas pump, car, or cellphone for in-person deliveries and a parachute or shipping box for mail deliveries. According to the DEA's chart, dealer signals include:

Other Drugs

The DEA further explained that other drugs have their corresponding emoji code as well, including:

Other Emojis to Watch Out For

Beyond the emojis provided by the DEA, there are other creative ways in which people are using emojis to buy and sell drugs, including:

? / ? / ? / ? — Marijuana

? / ? / ? / ? — Heroin

⛷️ / ? / ? — Cocaine

? / ? — MDMA

? / ? — Smoking a joint

⚗️ — Used to indicate a bong

? — A large number of drugs

? — Cough syrup

? — Crystal meth

? — Prescription pills, heroin, or drugs generally

⛽ — "Gassed," intoxicated

? — To have fun, meaning intoxicated, to "blaze up" or "be lit"

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Why is it Important to Know These Emojis?

Parents and guardians need to know these emojis because kids use them to buy and sell drugs. The emojis seem harmless to an untrained eye, but they have a secret code that kids and dealers use to talk about drugs. In the age where drug overdose deaths in adolescents have increased dramatically, it's more important than ever to uncover teen drug abuse before it's too late.

Drug use is a real problem among minors. While some might try out drugs because of peer pressure, many minors use drugs to cope with mental health disorders like stress or depression. Sadly, drug use is claiming more adolescents' lives each year.

According to a study in the Journal of the American Medical Association, overdose deaths among adolescents nearly doubled from 492 in 2019 to 954 in 2020 and increased another 20% in 2021. These deaths are mostly driven by illicit fentanyl, fentanyl analogs, methamphetamine, and cocaine, often in combination or adulterated forms.

As more kids adopt emojis for concealing illegal activity, parents and other concerned parties must take the time to understand their language patterns and educate themselves about this new form of drug-related communication. Watching for warning signs can help, but being proactive by learning the code can be even more effective in keeping minors safe.

What to Do When You Notice A Minor Using These Emojis for Drugs

If you see a minor using any of these emojis in an online chat, in person, or in a text message, it's important to take action. While not all drug-related emoji use is indicative of illegal activity, it's always best to err on the side of caution and address the issue directly with the child in question.

Discuss with them why drug use is dangerous and why you're concerned. If they are using drugs or binge drinking alcohol, help them get the treatment they need to overcome their drug use problem. Treatment centers offer comprehensive programs, including cognitive behavioral therapy and family therapy, that can help your child recover from addiction and lead a happy, healthy life. The programs can also arm them with coping skills to avoid relapse in the future.

888-249-2191